On this website we use Google Analytics (with the anonymiser function) to analyse the use of our website. We use Google Analytics for the collection and analysis of data about the behaviour of visitors to our website. A web analytics service collects data about the website from which a person has come (a referrer), what pages were visited, or how often and for what duration a web page was viewed. Web analytics are mainly used for the optimisation of a website and in order to carry out a cost-benefit analysis of Internet advertising.
We are using the Google Analytics anonymise function so the IP address of the data subject is altered by Google and anonymised when accessing our website from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information to evaluate the use of our website. This allows the controller to produce online reports, which show the activities on our websites, how long people stayed on the website, what content is popular etc. No personally identifiable information is stored within Google Analytics.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding settings change in their web browser and permanently prevent cookies from being stored. This change to the web browser would also prevent Google Analytics from setting a cookie on the device used by the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser.
How do I stop Google Analytics collecting & processing my personal data?
In addition, the data subject has the possibility of objecting to a collection of data that is generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google. The data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it.
This browser add-on tells Google Analytics, that any data and information about the data subject’s visits may not be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the device of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy and under https://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.